Salata is planned for 766 FM 306 in New Braunfels, with a state construction filing outlining a $500,000 interior buildout of a 2,388-square-foot space. The listed construction schedule runs from December 4, 2026, through March 4, 2027. Those are project dates; a restaurant opening date has not been verified.
The project is registered as TABS2027000802 with the Texas Department of Licensing and Regulation. Interplan LLC is listed as the design firm. For future customers, the draw is what happens at the counter: a salad or wrap assembled around their own combination of greens, toppings, protein and dressing.
Salata started below the streets of Houston
Before the restaurant spread beyond Houston, its story began with a deli owner paying attention to what customers wanted. Berge Simonian saw returning customers lining up for salads at his downtown deli and recognized an opportunity to make customizable salads the main event. He discusses that path in a founder interview with RestaurantOwner.com.
According to Salata’s official history, the first location opened at Milam in Houston’s downtown tunnels in 2005. The company had established its dressing commissary the year before. Dallas followed in 2007, and the first drive-through arrived at Westchase in 2013.
That makes the dressing more than a finishing touch in this story. Salata says it makes its dressings from scratch in small batches, giving customers another way to change the flavor of their usual order.
Fifty-plus toppings and plenty of lunch decisions
The current Salata menu starts with a simple choice: salad or wrap. From there, customers select a base, choose from more than 50 toppings, add their preferred protein and finish with dressing. Someone who wants a different combination every visit has room to experiment.
For anyone who would rather skip the decision marathon, signature selections include Caesar, Cobb, Greek, Harvest, Jalapeño Avocado and Southwest salads. Wrap options include Southwest, Caesar and Mediterranean. These are examples from the company’s current menu; the New Braunfels opening menu has not been confirmed.
It is an easy concept to picture in a lunch routine: keep a favorite combination, change the dressing, or turn the next order into a wrap. The menu gives the customer control over the details without requiring a new recipe at home.
Salata joins the next chapter on FM 306
The address also brings a local development connection. The 766 FM 306 property has been identified as the former Coleman manufacturing site, where retail redevelopment is taking shape. Previous coverage of the property described plans for an AutoZone at that address.
The Salata filing adds another named business to the address, although its exact position within the larger property has not been verified. The planned restaurant gives New Braunfels readers a specific food concept to follow as this stretch of FM 306 changes.