Pilates Addiction is planning a Cedar Park studio at Velsa Ranch, bringing its gold reformers and instructor-led workouts to an established retail and office development on West Parmer Lane. A newly registered construction project calls for a $250,000 interior buildout at 12301 West Parmer Lane, Building 3, Suite 300.
The 1,826-square-foot project offers another sign of the young fitness brand’s expansion across Texas. For Cedar Park, the story is a new use inside an existing commercial center—not a ground-up gym or a newly announced shopping center.
A Pilates Addiction studio at Velsa Ranch
According to TDLR project TABS2027003904, the renovation includes walls, demolition, ductwork, and electrical, mechanical and plumbing work. The filing identifies Sanket Patel as the tenant and PSA Architects LLC as the designer.
The project was registered October 19, 2026. Its estimated construction window runs from November 10, 2026, through January 26, 2027. Those dates describe the submitted construction schedule; they do not establish a public opening date.
Velar Development lists Velsa Ranch among its completed projects, describing more than 70,000 square feet of mixed development at Parmer Lane and Ranch Trails. That places the proposed studio within a larger commercial destination rather than on a stand-alone site.
What makes Pilates Addiction different
Pilates Addiction centers its classes on the Aurum Reformer, a gold-finished machine that combines a reformer, jump board, ballet barre and Wunda Chair. The company describes its approach as classical Pilates blended with strength, cardio and core work.
Its national class menu includes the 30-minute IGNITE introduction and three 50-minute formats: CORE+, MAX and MOBILITY RX. They range from a full-body session to advanced work and mobility-focused movement. Cedar Park’s eventual class schedule and membership prices have not been verified.
From a 2025 launch to a Texas expansion
The brand’s official press archive traces its first studio launch to West Hollywood in May 2025 and identifies Sarah Luna as founder and CEO. Pilates Addiction is part of the Sequel Brands fitness portfolio.
By October 13, 2026, the company reported 350 licenses sold and more than 40 studios open across 12 states. Those are different measures: a franchise license or territory does not mean a studio has opened. The Cedar Park construction filing shows one local project moving toward a physical buildout within that broader rollout.
The brand already markets an Austin-area studio at Steiner Ranch, with its official location page listing 5145 RR 620, Suite G-170, in Austin. The proposed Velsa Ranch studio would extend that Austin-area presence into Cedar Park.
TCM has also covered Pilates Addiction’s planned Pearland studio. Locally, the filing adds another boutique-fitness project to a market where JETSET Pilates has announced Cedar Park plans.
What comes next for Pilates Addiction
The next milestone to watch is a confirmed opening announcement, rather than treating the estimated January construction finish as opening day. The state accessibility registration is not a substitute for a verified municipal building permit, final inspection or certificate of occupancy.