JetSet Pilates Brings a New Fitness Experience to Cedar Park

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Reformer equipment inside an existing JetSet Pilates studio

A new boutique fitness experience is taking shape in Cedar Park, where JetSet Pilates Cedar Park is planned for Cross Creek Landing along East Whitestone Boulevard.

The proposed studio would introduce JetSet’s signature combination of reformer-based exercise, strength training and music-driven movement to another Central Texas community.

A Texas architectural barriers registration identifies a 2,310-square-foot fitness studio at 1310 E. Whitestone Blvd., Suite 540. The project carries an estimated construction cost of $185,000.

The plans mark another step in the Miami-born company’s expansion across the Austin metropolitan area, where JetSet has continued developing its presence.

A Different Approach to Pilates

JetSet Pilates has built its identity around a contemporary interpretation of reformer Pilates, combining controlled movements with resistance training, choreography and curated music.

Its signature 50-minute classes aim to create a challenging, full-body workout while allowing instructors to adjust exercises for different experience levels.

The company’s programming incorporates strength, endurance, balance and controlled transitions between exercises, extending beyond traditional Pilates movements.

The workouts use specialized reformer equipment, with instructors guiding participants through movements designed to engage multiple muscle groups.

For Cedar Park residents, the proposed studio would add another boutique fitness option to the community.

Instructor guiding a reformer workout at an existing studio, representing the JetSet Pilates Cedar Park concept
An instructor guides a workout at an existing JetSet Pilates studio. This representative photograph does not depict the planned Cedar Park location.

From Miami to a National Fitness Brand

JetSet Pilates traces its beginnings to founder Tamara Galinsky, who developed an interest in Pilates while living in London, according to her account of the company’s origins.

After relocating to Miami, Galinsky envisioned a studio experience that combined the physical challenge of Pilates with the energy and atmosphere of a modern group fitness class.

She established JetSet in 2010, developing a concept centered on reformer-based workouts, distinctive choreography and music.

The company later embraced franchising, launching its franchise program in 2022.

In a June 2026 company announcement, JetSet reported surpassing 400 franchise territories sold. That figure represents territories sold, not 400 operating studios.

The Cedar Park project fits into this broader expansion as the company continues extending its reach into additional communities.

JetSet Pilates Expands Across Central Texas

The proposed JetSet Pilates Cedar Park studio follows the company’s growing investment in the Austin-area fitness market.

In September 2026, JetSet announced its new Arboretum-area studio, introducing its reformer-based workout concept to another Northwest Austin location.

That location features 16 custom reformers and offers the company’s signature instructor-led classes.

Franchise owner Becky Chidester, a former corporate executive, operates the Arboretum studio. She has announced plans to develop three studios in the Austin area.

However, the Cedar Park project’s franchise ownership has not been independently confirmed. The Arboretum ownership information does not establish who will operate the Cedar Park location.

The company has also identified Georgetown among its planned Texas markets. TCM previously covered JetSet Pilates’ planned Georgetown expansion at Bluebonnet Plaza.

Together, these projects point to a broader presence across the northern Austin metropolitan area. The proposed Cedar Park location would further extend the brand’s reach into Williamson County.

JetSet Pilates Cedar Park Plans at Cross Creek Landing

The proposed studio would occupy Suite 540 at Cross Creek Landing, located at 1310 E. Whitestone Boulevard.

AQUILA Commercial’s historical leasing brochure, updated in October 2018, marketed Cross Creek Landing as an office development near residential neighborhoods, restaurants, retail and other amenities.

Those materials described a three-story, approximately 63,297-square-foot development along one of Cedar Park’s major commercial corridors.

The property marketing emphasized convenient access to places where residents could work, dine, exercise and spend time close to home.

The proposed JetSet studio would add another fitness-oriented use to that broader commercial setting.

The original brochure provides historical context. It does not establish the property’s current tenant roster or the exact configuration of the proposed studio.

Construction Plans and What’s Next

According to Texas Department of Licensing and Regulation registration TABS2027003138, the JetSet Pilates project involves renovating approximately 2,310 square feet of existing commercial space.

The privately funded tenant finish-out—the work needed to prepare the space for the fitness studio—carries an estimated construction cost of $185,000.

The registration lists December 1, 2026, as the anticipated construction start date, with completion estimated for April 1, 2027.

These dates represent proposed construction milestones rather than a confirmed opening schedule.

The registration identifies Design Parameters LLC as the design firm and Lamy 1431 Ltd. as the listed property owner.

No official opening date, Cedar Park-specific class schedule, pricing or reformer count has been independently confirmed.

As the company’s Central Texas presence grows, the proposed JetSet Pilates Cedar Park studio represents another opportunity for local residents to explore its approach to reformer Pilates.

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