Sprouts Anchors Major New Retail Hub in East Spring

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Sprouts Farmers Market store exterior

Sprouts Farmers Market is anchoring a major new retail hub along Grand Parkway in East Spring. The planned grocery store at Grand Imperial Marketplace would bring the chain farther east in the Spring area, pairing a neighborhood grocery destination with national retail anchors at Imperial Promenade Drive.

Sprouts already operates at 20708 Kuykendahl Road, west of Interstate 45. The new location is planned for 5225 Riley Fuzzel Road, Suite 500, in Montgomery County, expanding its reach along the Grand Parkway corridor.

Sprouts East Spring anchors Grand Imperial Marketplace

Grand Imperial Marketplace site plan with Sprouts Farmers Market in East Spring
The supplied site plan identifies Sprouts, Marshalls, Planet Fitness and Five Below, with four additional pad sites along Grand Parkway.

Fidelis’ current property materials identify Sprouts, Marshalls, Planet Fitness and Five Below at Grand Imperial Marketplace. The development includes space for additional shops, while the supplied plan shows four separate pad sites facing Grand Parkway.

The broader development could reach approximately 200,000 square feet of retail and restaurants, according to comments from Fidelis executive R. Carson Wilson IV in an August interview republished on the developer’s website. That estimate includes roughly 170,000 square feet northwest of the intersection and 30,000 square feet northeast of it.

Those figures describe the wider development opportunity. The grocery store itself occupies a much smaller portion, with its own construction scope and budget.

Separate filings explain the construction

The Sprouts project, TABS2027002641, calls for $4.2 million in tenant improvements inside a newly constructed 23,024-square-foot grocery space. The filing identifies Cuhaci Peterson of Maitland, Florida, as the design firm.

A separate Building A shell registration covers 123,558 square feet of junior-anchor retail shell and associated sitework, with an estimated cost of $8,807,930. Its filed completion date is August 15, 2027.

Both records identify Grand Parkway & Imperial Promenade, LLC as the owner. The shell budget serves the larger retail building; it should not be added to the grocery buildout budget and described as the cost of Sprouts alone.

Sprouts’ filing lists Alan Hassenflu as owner contact. Fidelis identifies Hassenflu as its chairman and chief executive officer, connecting the filing’s ownership entity with the retail developer.

A retail site with years of history

Grand Imperial Marketplace location near Grand Parkway and Riley Fuzzel Road
An aerial development map places Grand Imperial Marketplace along Grand Parkway near Riley Fuzzel Road and Imperial Promenade Drive.

Plans for commercial development at this intersection stretch back at least six years. A March 2020 Falls community newsletter included a developer’s report describing future commercial space at Grand Parkway and Imperial Promenade. It identified Fidelis as the leasing firm and said discussions with prospective occupants were underway.

That record places the retail project in the area’s longer development story, well before the latest grocery filing. The supplied aerial map shows the center’s relationship to Riley Fuzzel Road, nearby neighborhoods, Falls Bluff Shopping Center and the YMCA.

Fidelis’ current leasing page describes six residential communities in various stages of development within five miles, with three more planned. Its housing overview includes The Highlands and the Woodson’s Reserve expansion, illustrating the residential growth surrounding the retail site.

A close fit for Sprouts’ smaller store format

Fresh produce displays beneath an organic sign inside a Sprouts Farmers Market
Fresh produce is central to the Sprouts shopping experience. This representative interior is not the planned East Spring store.

At 23,024 square feet, the East Spring store fits almost precisely into a roughly 23,000-square-foot footprint. Sprouts’ 2025 annual report describes its updated stores as generally spanning 21,000 to 25,000 square feet.

The company says the smaller design reduces non-selling space and construction and occupancy costs while retaining its farmers-market character. That puts the local filing in the context of a broader store-design strategy, with fresh produce and specialty grocery shopping at its center.

Sprouts opened its first store in Chandler, Arizona, in 2002. Its corporate history traces the concept to Stan and Shon Boney and family partners, building on earlier grocery experience through Henry’s Farmers Market.

The chain’s expansion recently reached another local milestone: Sprouts identified its September 2026 Woodlands opening as its 500th store, across 25 states.

What the Sprouts East Spring schedule tells us

The grocery filing lists construction from January 1 through October 29, 2027. The October date is an estimated construction completion, not a confirmed opening date. A separate opening announcement will establish when shoppers can visit.

The project adds another development to watch alongside Trader Joe’s planned Spring Town Center store as grocery choices expand across the Spring area.

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