PopUp Bagels San Antonio plans bring hot whole bagels and the brand’s Grip, Rip & Dip® ritual to Broadway. The growing Connecticut-born concept is preparing its first San Antonio shop at The Collection, 7959 Broadway Street, Suite 506, with a 1,645-square-foot buildout.
Its arrival connects two stories: a backyard bagel business expanding across Texas and an established shopping center entering a new chapter. The Collection changed owners in late 2024, and separate construction plans now call for improvements to its exterior. Inside Suite 506, space that previously housed dental practices would become a bagel shop.
PopUp Bagels San Antonio Brings Grip, Rip & Dip to Broadway
The instructions are almost the entire concept. Take a hot bagel, tear off a piece and dip it into a tub of schmear or butter. PopUp serves its bagels whole, with customers doing the ripping themselves.
The company’s format leaves out sandwiches, toasters and slicing. That makes the experience different from ordering a toasted bagel sandwich or asking someone behind the counter to spread cream cheese on two halves.
The core lineup includes familiar choices such as plain, sesame and everything. Rotating schmears and butters add variety without turning the menu into a long list of assembled meals.
For someone trying the brand for the first time, the box tells the story: whole bagels alongside separate tubs for dipping. The bagels remain the focus, and the customer decides how much schmear goes on each bite.
From Backyard Pickups to a Growing Bagel Brand
Founder Adam Goldberg started sharing his bagels in Westport, Connecticut. In the company’s own account, the business grew from a backyard pickup window into pop-ups and permanent shops.
That modest beginning matters to the PopUp Bagels San Antonio story. The eating ritual grew with the business, giving a small pickup operation a recognizable identity as it expanded beyond Connecticut.
Recognition followed. PopUp won Best Bagel at Brooklyn BagelFest in 2022, with both People’s Choice and Expert’s Choice honors. The award helped establish the brand’s reputation before its larger expansion push.
In 2023, PopUp announced an $8 million Series A round led by Stripes to support growth and expand its executive team. National franchising later gave the business another route into new markets.
Texas Growth Reaches San Antonio
PopUp already has a Texas presence. Its current official directory lists Dallas, Houston and McKinney, but no operating San Antonio shop. Based on that footprint, the Broadway project is positioned to become the brand’s first location in the city.
The company had already identified San Antonio as a target. Its March 2026 Texas announcement outlined plans for at least 12 locations across markets including Dallas, Houston, Austin and San Antonio.
Lone Star Bagels, founded by restaurant operator Don Meij, serves as the brand’s exclusive Texas franchise partner. For local readers, the new filing turns that statewide strategy into an address: Suite 506 on Broadway.
PopUp Bagels San Antonio Joins a Changing Collection
35 South Capital acquired The Collection in November 2024. The owner describes the property as approximately 52,000 square feet on 3.25 acres. It says the off-market purchase marked the first ownership change in about 20 years and only the second in the center’s history.
The owner’s plans extend beyond signing new tenants. A separate state registration outlines roughly $700,000 in façade improvements, new exterior canopies and sitework across approximately 8,895 square feet. That work is separate from PopUp’s $350,000 tenant remodel.
The leasing plan places Suite 506 within the center’s existing retail layout, which also includes names such as Revolución Coffee + Juice and Belle & Union. It labels the suite at 1,785 square feet; the newer restaurant filing reports a 1,645-square-foot buildout.
The address sits along Broadway near Alamo Heights, within San Antonio. Farther along the corridor, TCM has also tracked Hudson House at the former Nix Health property. These separate projects show restaurant operators finding new uses for existing Broadway commercial space.
From Dental Office to Bagel Shop
Suite 506 has previously housed dental practices, according to public provider and business records. The PopUp Bagels San Antonio project would change that use, adapting the space for food service.
State registration TABS2027002110 describes a remodel with mechanical, electrical and plumbing work. It lists an estimated construction cost of $350,000 and identifies Excel Engineering Inc. as the design firm.
The filed construction schedule runs from October 19 through December 16, 2026. Those dates are estimates for the work, not an announced opening date. No confirmed public opening date has been established.
For The Collection, the shop would add a new food concept while ownership invests in the surrounding property. For San Antonio, a business that began with backyard bagel pickups is preparing to bring its grip, rip and dip routine to Broadway.