Twist & Buckle appears poised to make its North American debut in Austin. The Hong Kong-born churro concept, whose Hong Kong shop appears in the MICHELIN Guide, plans a 912-square-foot restaurant at The Crescent. That puts its colorful looped churros and elaborate desserts in one of the city’s established Asian dining and retail destinations.
The planned address is 6929 Airport Blvd., Unit 137, near North Lamar Boulevard. A small storefront would carry a much larger distinction: a possible first step into North America for a dessert business with roots and an expanding presence in Asia.
What Twist & Buckle Brings to the Dessert Counter
The appeal starts with a freshly made churro: a crisp, ridged exterior, a softer center and a coating of cinnamon sugar. Twist & Buckle’s official website shows how it turns a simple street-food treat into something much more colorful.
Its distinctive loops rise above cups of soft serve or stand alone beneath glazes and toppings. The shape gives each dessert a recognizable silhouette, whether the finish is a shower of sprinkles or a glossy chocolate coating.
The brand’s Hong Kong catering material offers a taste of that range. It lists Nutella, white chocolate, matcha chocolate and strawberry pink chocolate glazes, alongside Oreo crumbs, chopped hazelnuts and rainbow confetti.
Those examples describe the established brand rather than a confirmed Austin menu. Still, they explain the attraction: customers can keep the churro simple or turn it into a dessert layered with sauce, crunch and ice cream.
Twist & Buckle’s Journey From Hong Kong
Twist & Buckle connects its churros to South American inspiration while building its identity in Hong Kong. Its own materials emphasize careful preparation and freshly cooked churros, with glazes, dips and dustings providing the twist.
Expansion beyond Hong Kong is already part of that story. The company’s Singapore announcement described taking the concept overseas after four years in Hong Kong. In the Philippines, SM Supermalls also features the brand in its shopping-center promotions.
TCM’s review of the brand’s website and available first-party location material did not identify an existing North American restaurant. That supports describing Austin as an apparent debut, although those sources do not provide a complete worldwide store register.
Twist & Buckle’s MICHELIN Guide Connection
The official MICHELIN Guide listing identifies Twist & Buckle at 29–31 Chatham Road South in Tsim Sha Tsui. Its description focuses on churros, including cinnamon-sugar versions, glazed options, dipping sauces and ice-cream sundaes.
This is MICHELIN Selected recognition for the Hong Kong restaurant. It does not give the future Austin shop a Michelin distinction of its own.
The supplied Hong Kong photograph shows plaques dated 2023, 2024 and 2025. Together with the current official listing, that display gives readers a clear picture of the shop’s recognition over time.
Why The Crescent Fits Twist & Buckle
For Austin diners, Twist & Buckle’s planned setting is a familiar part of the appeal. 99 Ranch Market anchors the Airport Boulevard center, while Kura Revolving Sushi Bar and Japanese bookstore Kinokuniya add distinct reasons to visit.
A Hong Kong dessert concept would complement that mix. A stop for groceries, sushi or books could also become an occasion to try a looped churro or a soft-serve creation. That is a natural fit with the center’s international food and specialty-retail identity.
Twist & Buckle Plans a Former Cosmetics Space
Older Weitzman leasing material identifies Hallyu Cosmetics in Suite 137, the same suite number in the new restaurant filing. That plan lists 922 square feet, compared with 912 square feet in the Twist & Buckle registration.
The records connect the proposal to a space previously marketed for cosmetics retail. They do not establish when Hallyu left or whether another tenant occupied it afterward. The new filing specifically calls for an interior restaurant remodel.
The Crescent’s Longer Transformation
Long before the Twist & Buckle plans, The Crescent began its own reinvention. In a 2017 financing announcement, Hunt Mortgage Group dated its construction to phases between 1964 and 1987 and reported occupancy of 54.5%.
The lender also described abandoned plans for high-rise apartments. Misuma acquired the distressed property in 2013 and returned it to a retail strategy. Hunt’s $16.5 million refinancing supported improvements and leasing as the center repositioned around retail, with 99 Ranch identified as an anchor.
Twist & Buckle’s Austin Construction Schedule
Registration TABS2027002264 lists a $100,000 interior remodel, funded by the tenant, with MAD Architecture as the design firm. The filed schedule runs from November 16, 2026, through March 16, 2027.
March 16 is a construction-completion estimate, not a confirmed opening date. For now, the project pairs a compact Austin buildout with a much bigger potential milestone: bringing Hong Kong’s distinctive Twist & Buckle desserts to North America.