Dutch Bros Wichita Falls plans would bring caramel-laced espresso, colorful energy drinks and a new coffee stop to Lawrence Road. The proposed shop at 3920 Lawrence Road calls for drive-thru and walk-up service only, rather than a traditional sit-down café.
The Oregon-born beverage chain has grown from a pushcart into a national business. Now, a new state construction registration outlines a compact, 986-square-foot shop in Wichita Falls, with an estimated construction cost of $1.25 million.
For local customers, the story is the potential arrival of another recognizable drink brand. Dutch Bros’ Texas location directory did not list Wichita Falls when TCM checked on October 22. That does not establish whether another local proposal exists, and the company has not confirmed an opening date in the sources reviewed.
From an Oregon pushcart to a national coffee chain
Brothers Dane and Travis Boersma started Dutch Bros in Grants Pass, Oregon, in 1992. Their pushcart coffee business eventually grew far beyond the Pacific Northwest, while keeping beverages and customer service at the center of its identity.
That expansion continues. The company’s second-quarter 2026 results reported 1,225 locations as of June 30, including 48 shops opened during that quarter. Those figures describe the chain at that date, not its eventual year-end footprint.
Texas remains part of the growth story. TCM recently covered a separate Dutch Bros proposal in Granbury. The Wichita Falls filing adds another planned Texas location, although it does not establish a connection between the projects’ developers or operators.
What Dutch Bros Wichita Falls could bring to the drink lineup
Dutch Bros’ menu reaches beyond a basic cup of coffee. Its Golden Eagle combines espresso, vanilla, caramel and half-and-half, topped with caramel drizzle. The drink offers a rich, creamy option for customers who prefer sweet coffee.
Meanwhile, the Annihilator pairs espresso and half-and-half with chocolate macadamia nut flavor. The brand also serves hot and iced coffee, along with blended Freeze drinks.
Customers who want something other than coffee have choices, too. The company-wide menu includes Rebel energy drinks, lemonade, teas, shakes and smoothies. These examples explain the brand’s appeal; they are not a confirmed menu or price list for the proposed Wichita Falls shop.
A Lawrence Road parcel with a longer development story
The address also has a public-property history. A 2022 city bid packet for 3920 Lawrence Road described a roughly 0.707-acre parcel as Lot 3, Block 214-A of the Highland Addition. At that time, the packet identified General Commercial zoning and sought a sales-tax-generating retail use.
An April 5, 2022 City Council packet included a staff recommendation to accept Smokestack’s $926,000 bid. That recommendation is not proof of a completed sale. TCM has not verified the later ownership chain connecting that process to the current project.
More recent Falcon Companies marketing materials offered the Lawrence Road pad for sale or ground lease. However, the brochure’s conceptual 1,800-square-foot quick-service restaurant does not depict the new 986-square-foot Dutch Bros design. It should not serve as a project rendering or final site plan.
The historical city materials also discussed driveway access and retail-use terms. Those proposed terms do not establish today’s approved access plan or deed restrictions. No current municipal approval or Dutch Bros-specific site plan was verified in the records reviewed.
Dutch Bros Wichita Falls construction timeline
The TDLR registration, TABS2027004177, lists an estimated construction start of January 4, 2027, and completion of April 15, 2027. These are planning estimates, not a public opening announcement.
Registered on October 22, 2026, the filing identifies Desperado Investments LLC of Lawton, Oklahoma, in the owner field. It does not assign a tenant or design firm. The owner listing alone does not identify who will operate the coffee shop.
The registration describes new construction with drive-thru and walk-up services only. It does not establish lane arrangements, hours, staffing or an approved building design. A state accessibility registration also does not substitute for a city building permit.
For now, the proposal gives Wichita Falls residents a specific address and construction window to follow. TCM has also covered LongHorn Steakhouse’s separate Wichita Falls project, another example of recognizable restaurant investment in the city. The two filings do not establish a shared development or ownership relationship.