Jeff’s Bagel Run Edinburg plans call for a $380,000 restaurant build-out at The Shoppes at McColl, bringing scratch-made bagels and coffee to a 1,725-square-foot space. The proposed shop will occupy Suite 8 at 1816 S. McColl Road, near Freddy Gonzalez Drive.
The Florida-founded brand grew from a husband’s attempt to make a bagel for his wife into a multistate restaurant business. Its approach still centers on a simple promise: fresh dough, boiling before baking and bagels prepared throughout the day.
Jeff’s Bagel Run Edinburg Build-Out Plans
The Texas Department of Licensing and Regulation registration describes an interior build-out of first-generation commercial space. Existing walls separating the suite from adjoining spaces, the structure and the slab will remain. The project involves finishing a shell rather than constructing a standalone restaurant.
The filing names RReal, LLC as the owner, Richard Walker as the tenant and Novae Architecture LLC as the design firm. It estimates work from December 26, 2026, through March 8, 2027. The $380,000 figure applies to registered construction costs, not necessarily the full restaurant investment.
A New Bagel Shop at The Shoppes at McColl
The center’s commercial leasing brochure places the property beside H-E-B near McColl Road and Freddy Gonzalez Drive. It lists Suite 8 as a 1,725-square-foot shell, matching the area in the new restaurant registration.
In October 2024, the Edinburg Economic Development Corporation announced an expansion at the shopping center associated with a $2 million capital investment. That broader development provides context for the bagel shop’s arrival, but is separate from its tenant-improvement budget.
How a Homemade Bagel Became a Restaurant Business
According to the company’s founding story, Jeff Perera was out of work in 2019 when Danielle asked him to make her a bagel. He had never made one. He learned, experimented and eventually produced more than the family could eat.
Friends received the extras. Neighbors became customers. Farmers markets followed, giving the couple a way to see whether their home-kitchen project could support a business.
Jeff and Danielle opened their first storefront in Ocoee, Florida, in June 2021. The Edinburg proposal traces back to that small beginning: a homemade breakfast that found an audience beyond the family table.
Always Boiled, Never Toasted
The brand’s “Always Boiled, Never Toasted” philosophy puts the emphasis on fresh baking. The company says each shop makes dough from scratch, proofs the bagels overnight, then boils and bakes them throughout the day.
For customers getting to know the brand through Jeff’s Bagel Run Edinburg plans, that sequence is central to its identity. Boiling comes before the oven, and the finished bagels reach customers without a final trip through a toaster. The process does not mean every bagel is individually made to order.
Bagels, Spreads and a Coffee-Roasting Connection
The established menu includes plain, everything, sesame and cinnamon raisin bagels, alongside other sweet and savory choices. Cream cheese spreads and coffee round out the core offering.
A rotating Bagel of the Day adds variety. The company’s October 2026 lineup includes examples such as Miso Sesame, Loaded Baked Potato and Pumpkin Pie. These illustrate the brand’s approach rather than a confirmed opening menu for Edinburg.
Coffee became a bigger part of the business in 2024, when Jeff’s Bagel Run acquired longtime supplier Otus Coffee. The deal brought its roasting partner into the company while retaining the Otus name. That connection gives the chain a coffee story alongside its bagel-making roots.
From One Florida Shop to a National Franchise
In an October 2, 2026 company announcement, Jeff’s Bagel Run reported 41 operating shops across 10 states. It also reported more than 150 additional locations in development. The latter figure represents a pipeline, not restaurants already open.
The new registration places Edinburg within the brand’s continued Texas expansion. Its Houston-area West U restaurant already operates, but the available information does not establish Edinburg as the first Rio Grande Valley location.
What’s Next for Jeff’s Bagel Run Edinburg?
The project remains registered. The estimated December 2026–March 2027 construction window does not confirm work has begun, and March 8 is not an announced grand-opening date.
No official opening date has been established. For now, Jeff’s Bagel Run Edinburg plans provide a specific address and construction scope for a bagel-and-coffee addition to The Shoppes at McColl.