Huey Magoo’s Princeton plans call for a $350,000 restaurant buildout at Princeton Meadows, bringing the chain’s chicken tenderloins to a 2,200-square-foot end-cap suite. The proposed restaurant at 1560 W. Princeton Drive, Suite 107, will include dine-in and drive-through service along US 380.
The Florida-born brand built its identity around a specific cut of chicken and a memorable promise: the “Filet Mignon of Chicken.” Its Princeton project pairs that food-focused concept with space in a new multi-tenant retail building.
Inside the Huey Magoo’s Princeton Plans
The Texas Department of Licensing and Regulation registration describes an interior tenant improvement, rather than a standalone ground-up restaurant. Plans cover a dining area, kitchen, service counter, restrooms and back-of-house space, plus mechanical, electrical and plumbing work.
The October 21 filing lists US380PRC LLC as the owner, Abdhesh Jha as the tenant and BE Creative Studio, PLLC as the design firm. The $350,000 estimate applies to the registered improvements; it does not establish the restaurant’s total investment.
An End-Cap Location at Princeton Meadows
Princeton Meadows sits near US 380 and Princeton Meadows Boulevard. A separate retail-shell registration under the same ownership describes a 17,500-square-foot building with a $4 million estimate. Other state filings identify tenant improvements for ATI Physical Therapy and a LIVPRI veterinary clinic.
The Venture Commercial marketing materials place Huey Magoo’s at the eastern end of the retail building, beside a drive-through lane. Labels elsewhere identify proposed retail and service uses; they do not establish that every business is open.
The supplied drawing includes a 3,487-square-foot label beside the Huey Magoo’s space. Its placement does not clearly establish that figure as the restaurant area. The state registration specifies 2,200 square feet, which is the improvement area used here. The marketing diagram does not resolve the difference or establish a final approved restaurant layout.
From Florida Golf Professionals to Chicken Tenders
Matt Armstrong and Thad Hudgens founded Huey Magoo’s in Florida in 2004, near the University of Central Florida. The company’s founder biographies describe the pair as former professional golfers who turned their attention to chicken tenders.
Their focused restaurant concept later became a franchise business. That history gives the planned Princeton location an origin story that starts on the golf course, well before the brand’s expansion into Texas.
Why the Brand Calls It the Filet Mignon of Chicken
For readers discovering the brand through Huey Magoo’s Princeton plans, the slogan starts with the cut. Huey Magoo’s says it uses actual chicken tenderloins, rather than strips sliced from larger breast portions. Each chicken has two tenderloins. The company says they represent approximately 3% of the chicken, a figure it uses to support its premium positioning.
Huey Magoo’s publicly introduced the positioning on November 15, 2021. The campaign linked chicken tenderloins with a phrase diners already associate with a premium cut. “Filet Mignon of Chicken” is a marketing description, not an official meat-grading classification.
InnoVision Marketing Group developed the campaign. The agency, which began working with Huey Magoo’s in 2017, says its strategy claimed the familiar tenderloin terminology for the chicken category. That approach turned a product distinction into a recognizable brand identity; the quality comparisons remain company marketing claims.
Chicken Tenders, Sandwiches and Signature Sauces
The established Huey Magoo’s menu offers tender meals, sandwiches, wraps and salads, along with fries, toast and dipping sauces. Customers can choose hand-breaded or grilled chicken, with sauced options also available.
The company describes hand-breading its tenderloins and marinating its grilled tenders for 24 hours. These are chain offerings, not a confirmed Princeton-specific menu, price list or set of promotions.
North Dallas Expansion Provides Regional Context
In a February 19, 2026 expansion announcement, Huey Magoo’s outlined an agreement for eight North Dallas restaurants and four in Birmingham, Alabama. The release names Abdhesh “AJ” Jha among the development group’s managing partners, but does not identify this Princeton address as part of that agreement.
The announcement therefore provides regional context without confirming the Princeton project’s place in the eight-store plan. TCM has also covered a separate Huey Magoo’s project in Cypress.
What’s Next for Huey Magoo’s Princeton?
The registration lists December 1, 2026, as the estimated construction start and February 1, 2027, as the estimated completion. Those dates describe a projected building schedule, not a confirmed grand opening.
Huey Magoo’s Princeton remains a registered restaurant project. No official opening date has been established. For now, the filing provides a clearer picture of the planned dining room and drive-through at Princeton Meadows.