Rowan has registered an 892-square-foot studio at The Woodlands Mall, adding another Greater Houston project to the nurse-led piercing brand’s growing Texas pipeline. The Rowan The Woodlands Mall plans follow closely behind TCM’s coverage of its planned LaCenterra at Cinco Ranch studio in Katy.
Together, the two projects show how Rowan is extending its reach through small spaces at established shopping destinations. The Woodlands studio would pair ear piercing with jewelry retail inside a regional mall, bringing a specialty service to a setting already packed with national brands.
Rowan The Woodlands Mall plans follow Katy
The new project identifies 1201 Lake Woodlands Drive, Suite 1156. State registration TABS2027001782 describes an interior alteration of existing retail space, with a $400,000 construction estimate and DxU Architects listed as the design firm.
The projected construction window runs from February 15 through May 31, 2027. Those dates describe the filed work schedule; they are not an announced opening date.
By comparison, the LaCenterra project covers 656 square feet, carries a $230,000 filed estimate and lists a 2026 construction schedule. Rowan’s public studio locator still identifies LaCenterra as “Coming Soon.” The Woodlands project adds another construction-confirmed location to that regional growth story.
A fast-growing brand with a focused service
In its 2025 year-in-review report, Rowan said it opened 37 studios, entered four new states and reached 100 studios nationwide. The company also reported more than 1 million piercings and more than 550 newly hired piercing nurses.
That pace puts the latest Texas plans in context. Rowan is expanding a physical studio network across the country, with additional openings continuing into 2026. Its new Grand Boulevard studio in Florida is one recent example.
The concept combines earrings and ear piercing, with licensed nurses performing the procedures under Rowan’s clinical standards. The brand offers needle and device piercing options. Founder Louisa Serene Schneider traces the idea to her search for an experience for her daughter that combined professional care with a celebratory setting.
For shoppers, the result is a dedicated piercing stop with a jewelry-shopping component. That narrow service focus also gives Rowan a different space requirement from many of the larger stores surrounding it.
Rowan The Woodlands Mall fits a compact format
The Rowan The Woodlands Mall project illustrates that compact format. At 892 square feet, it is larger than the planned Katy studio but still below 1,000 square feet.
Other locations reinforce the pattern. A September announcement for Grand Boulevard described a 534-square-foot Rowan studio. Meanwhile, reporting on Houston’s CityCentre opening put that location at about 1,000 square feet.
These examples show a concept that can fit within relatively small mall and lifestyle-center spaces. They also help explain the real-estate story behind the expansion: Rowan can establish a presence at major shopping destinations without needing a large-format storefront.
A familiar retail setting in The Woodlands
The Woodlands Mall offers the kind of destination-shopping environment that appears repeatedly across Rowan’s network. The mall’s retail lineup includes Apple, Anthropologie, Aerie and American Eagle, among many other national names.
Elsewhere, Rowan has opened at destinations including King of Prussia, Lenox Square and Fashion Valley. The Woodlands Mall fits that broader location pattern, combining a specialty service with an established mix of fashion, technology and other retailers.
Rowan already operates in multiple Texas markets, including Houston. Now, with LaCenterra still preparing to open, the Woodlands filing provides another sign of continued regional expansion. Two compact projects at two different shopping destinations are extending the same growing studio network across Greater Houston.